Choosing the most appropriate communication tools is the last, fundamental activity in a well-designed strategic communication program.
In HPS we have developed a variety of tools for a thorough multichannel communication, by combining our medico-scientific experience and scientific journalism with the capability to develop unique and effective products.
Med Comms journals
HPS publishes a portfolio of journals, all registered by the Milan Courthouse and therefore fully compliant with guidelines by AIFA and Farmindustria.
Articles are authored by international, national or regional opinion leaders and other clinicians, supported by our editorial team and are often the result of the valuable exchange of clinical experiences happening during advisory boards.
Our multi-year experience partnering with Companies allow us to follow the entire editorial process from conception to delivery.
Enduring materials for e-detailing
The F2F visit by the reps is still at the center of an effective communication strategy. HPS develops both content and graphic concepts in a variety of communication formats including.
- Interactive PDFs
- DEM/Rep-Triggered Emails (RTEs)
- Reprints with key message summaries
- E-prints
- Mono- or multisponsor websites
- Audio/video content: podcast, videointerviews, etc.
Educational programs
Educational content is key to convey to the clinicians the background needed to fully appreciate the role of novel technologies in specific areas.
- Slide Kits
- Newsletters
- Audio/video content
- Distance learning courses
- Residential courses and Preceptorships
